Build with Chrome, a campaign for Google Australia and Lego, has won M&C Saatchi’s digital, data and direct arm Mark Gold and Silver pencils at the globally prestigious One Show Interactive Awards in New York on 11 May.
The campaign, that has engaged millions around the world to build their virtual Lego creations via Google’s browser, won Gold in the highly sought after Website - Services category.
The One Club judges handed out Just 28 Gold Pencils for the more than 4,500 submissions from all around the globe.
Build With Chrome also won a Silver Pencil for Integrated Branding Campaign – Online, to make it a special double for the reigning B&T and AdNews Digital Campaign of the Year.
It has won metal in every award it has entered, both globally and in Australia. Just last week it took out the People’s Voice Award for Best Online Campaign at the Webby’s – known worldwide as the “Oscars of the Internet”.
It also had the distinction of getting a mention in the One Show media release to announce the winners.
The One Show Interactive result puts Mark equal with George Patts Y&R Melbourne as the most awarded Australian agency, also with a Gold and Silver pencil at the show.
Click here to check out all the winners