M&C Saatchi Sport and Entertainment has just launched its Australian website.

The site was Made by M&C Saatch's digital production house MAKE

It features everything you need to know about the highly successful sponsorship actuvation business.

Check it out.

 

M&C Saatchi Melbourne has been appointed lead creative agency by leading law firm Slater & Gordon after a four-way pitch.

The win comes hot on the heels of M&C Saatchi winning Australia’s largest bank, Commonwealth Bank (Friday, 17 February) and follows M&C Saatchi Melbourne’s appointment by CPA Australia to provide full service creative in October.

Melbourne MD Jo Rozario said securing Slater & Gordon was a great start to the year.

“Slater & Gordon is an iconic law firm, one of the largest, most established and highly regarded in Australia with plans for UK growth,” Jo said.

The pitching agencies were asked to develop a creative direction for the brand amid an overall architecture strategy.

Melbourne CD Doogie Chapman said it was pleasing the creative concepts presented were received with “such enthusiasm”.

“There was a lot of aligned thinking and we can’t wait to get our teeth stuck into the work,” Doogie said.

Slater & Gordon General Manager, Marketing & Business Development Kalle Amanatides said: “We were looking for a fruitful partnership with an agency that can grow with our company – we are excited about the future with M&C Saatchi Melbourne.

“They put forward a compelling case that comprised some very strong creative ideas inspired by an extremely well-considered, well-researched strategy.“