It was a lovefest at the agency this Valentine's Day.

Café queen Vicki Uriarte cooked up a bumper batch of cupcakes for staff to secretly, or not so secretly, send to their agency Valentine.

All 320 of the heart-topped delights were snapped up for $2 a pop, with proceeds going to the Heart Foundation.

An Optus Senior Account Director, who happens to be going out with a Digital Creative Group Head (not the couple pictured, that's creative team Jerome Gaslain and Danielle White), took the popularity cake, with a dozen of the delicacies delivered to her desk.