Freedom | New Store Opening - Hectorville
The problem
With a number of new look Freedom stores opening over the course of 2010, we had an opportunity to reintroduce people to Freedom. For past shoppers, it was a chance to make them fall in love with Freedom again, and for new customers it could be the beginning of a life long love affair.
Consumer insight
My home is a never ending creation – I’m often out & about looking at possible new additions. I mightn’t always walk out with something but enjoyable shopping nonetheless. I like checking out what’s new.
Brand insight
The products, inspiration and empowerment to bring your creativity and dreams to life.
The powerful truth
A fresh new Freedom store to check out. (Something beautiful just popped up).
The solution
We brought the idea of a Freedom love affair to life –showing a romantic candlelit dinner, featuring our tall(boy), dark and handsome, Ashton.