Optus | Twirl
The problem
The notion of a Telco rewarding a customer for loyalty beyond standard discounting was new. We needed to communicate the details of the new points offer partnership, but we also needed to do this in a way that reinforced the differentiation of the Optus brand.
Consumer insight
Telco’s all act the same; they take but they seldom give.
Brand insight
Optus understands and recognises you better.
The powerful truth
A better experience is possible
The solution
The first priority was to make sign on and activation as seamless as possible. Within the time frames, full back end solutions were not viable so a leads capture methodology was employed to ensure timelines were met.
With this in place, we used the new points offer as the launch offer of an ongoing commitment to reward customers and improve consumer experience.