Steggles | No Cages
Research showed that more than 60% of consumers believed that chickens grown for meat are kept in battery style cages.
This is not true. The objective was to correct this myth.
Chickens grown for meat are kept in battery style cages.
Chickens grown for meat are not kept in battery style cages.
The powerful truth
The only time Steggles chickens are kept in a confined space is when they are in the egg.
An elegantly simple print execution depicting an egg onto which the following copy is hand written: “This is the only time a Steggles chicken is kept in a confined space, we have no cages, just big barns.” Beneath a hand drawn logo the tagline: ‘We’re Stegglers for Quality”.
It created considerable conversation and reconsideration.