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Oliver Critchley

Steggles Turkey Shortlisted for 5 Awards at LIA

M&C Saatchi Sydney leads the Aussie pack for the 2021 LIA radio and audio shortlist

London International Awards (LIA) has announced the shortlist for Radio & Audio and Podcast, and Australia dominates with 14 entries shortlisted. M&C Saatchi Sydney leads the Aussie pack with five finalists for our Steggles Turkey campaign ‘Ugly, but good for you’.

LIA stands as a champion of the creative process, creatives themselves, and of course fantastic creative work. Created for creatives, they are proud to assemble the best talent every year to do so.

We are thrilled that the ambition for original thinking and cut through creativity of our long term partner Steggles was recognised in 5 categories: Campaign, Script Writing, Foods, Humor and Original Music.

The Steggles Turkey “Ugly, but good for you” campaign has already taken home a long list of awards for its ability to show how creativity in audio can capture attention and compel you to keep listening.

Thank you to LIA for the recognition of the work, we are looking forward to the results in November.

Can creativity unite our broken nation?

Can creativity unite our broken nation?

Emily Taylor, Chief Strategy Officer at M&C Saatchi Group AUNZ talks to The Australian on how Creativity can help unite our broken Nation.

Today, we are divided. Borders keep us physically apart and ideological differences separate us further. This is why, more than ever, we need our government and leadership brands to mobilise creativity to bring us back together.

It’s time for the rousing, heartstring-tugging power of advertising. Rewatchable, shareable, memorable ideas that return us to nationhood, making the Not Very United States of Australia a thing of the past.

Once a proud and largely unified nation, we’ve never been less so; divided into states, regions and even LGAs. Into vaxxers, cautious majorities and anti-vaxxers. Us v them. It’s a performance marketer’s dream – identifiable segments ready for some targeted comms. But it’s also a bloody nightmare.

For the full article, visit The Australian

M&C Saatchi Sport and Entertainment appointed by Whoop

Person hold phone showing Whoop app

M&C Saatchi Sport and Entertainment appointed by Whoop

Person hold phone showing Whoop app

M&C Saatchi Sport and Entertainment has continued its recent momentum by adding WHOOP to its client portfolio, as the US tech and innovation brand officially launches into the Australian market.

WHOOP is a personalised 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback across sleep, recovery, and strain. The WHOOP membership includes free hardware and a platform designed to optimise behaviour.

WHOOP is on a mission to unlock human performance and currently works with M&C Saatchi Sport and Entertainment in the US, UK and German markets. Now, teaming up with its global colleagues, M&C Saatchi Sport and Entertainment is excited to harness the power of WHOOP and introduce the wearable to this market with a focus on PR, influencer marketing and strategic partnership consultation.

We’re excited to have extended our global partnership with M&C Sport and Entertainment into the Australian market. We know how much health, fitness and performance matters to Australians and we can’t wait to build a stronger WHOOP community Down Under.

Briain CurtinMarketing Director, WHOOP International

WHOOP is a natural fit for our team here in Sydney – a brand with a hyper-passionate following that understands its audience perfectly. It’s exciting to have the chance to unlock that potential here and we’re delighted to welcome them on board.

Krystyna FrassettoHead of Communications at M&C Saatchi Sport and Entertainment