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Saatchis unite for meaningful change

Saatchis unite for meaningful change

Saatchi Gallery welcomes M&C Saatchi Group as a Principal Patron

Graduates from M&C Saatchi Group’s creative access programme Open House, now employees of the Group, attend an exclusive meet and greet at Saatchi Gallery in London, with British artist Dan Rawlings

Inspiring the next generation of creatives and reignite access to the arts

London, UK, Wednesday 29 September 2021: Global creative company M&C Saatchi Group today announces that it will become a Principal Patron of Saatchi Gallery in a three-year partnership that will deepen access to contemporary art and broaden learning opportunities for young people in the UK and worldwide.

The global creative company’s collaboration with the renowned contemporary art gallery will include community engagement projects, a cultural change programme to identify the next generation of artists influencing real societal change, an annual art prize and an expanded learning programme.

As a charity, Saatchi Gallery engages with students and community groups through free exhibition visits, on-site workshops, online resources, and a dedicated learning space. M&C Saatchi has already reached thousands of young people through popular creative access initiatives including Saturday School and Mentor Black Business, which teach creative entrepreneurs from under-represented groups about business, Carbon Academy, which connects with female inner London sixth formers, and Open House, its free online marketing and advertising training programme available to people of all ages from anywhere in the world, including under-represented groups.

The partnership comes as M&C Saatchi Group enters a new chapter under the leadership of CEO Moray MacLennan, who took over the global creative company in January 2021. Since stepping into the role he’s reset the strategy, introduced a new global operating structure focused on simplification and integration, and returned the Group to a strong financial position.

Creativity changes everything

Left to right

Richard Thompson, M&C Saatchi Group UK Chairman

Dan Rawlings, emerging British artist

Ed Steven, Board Representative for Saatchi Gallery

Artwork – Super Regular 2021 by Dan Rawlings

As we emerge post-pandemic, our partnership with Saatchi Gallery will reignite innovation in, and access to, contemporary art. From influencing human rights and conflict prevention to addressing the climate emergency, M&C Saatchi has always believed in the power of iconic creativity to change the world.

Richard ThompsonM&C Saatchi UK Group Chairman

This ground-breaking partnership will provide a meaningful contribution to the arts. Our ambition is to bring art and culture to a younger and more diverse audience because, quite simply, creativity changes everything.

Moray MacLennanM&C Saatchi Global CEO

The partnership is founded on a shared mission in making art, culture, and creativity accessible to everyone – including youth participation in the arts, which has been linked to positive academic and social outcomes later in life[i].  However, opportunities for students to interact with contemporary art, in classrooms and school trips have been significantly reduced. The number of students sitting GSCE art exams has fallen by almost 40 percent since 2010, while the numbers of pupils taking art A level has dropped by almost a third.

Through this partnership, we will provide greater opportunities for our Learning Programme to stimulate creativity, innovation and cultural change. The partnership comes at a crucial time when funding and access to contemporary art is in decline, however there is a strong desire from the public to visit our exhibitions and be inspired. We are excited to see what we can now achieve together.

Ed StevenBoard Representative for Saatchi Gallery

It was interesting for me to know that not long after founding M&C Saatchi, Charles Saatchi donated 130 artworks to a Christie's auction in order to fund scholarships across four emerging London art schools. To this day, the Saatchi brand is synonymous with brilliant, thought-provoking, and challenging contemporary art. It's a brilliant thing.

Justin GrahamCEO, M&C Saatchi Group AUNZ

Steggles Turkey Shortlisted for 5 Awards at LIA

M&C Saatchi Sydney leads the Aussie pack for the 2021 LIA radio and audio shortlist

London International Awards (LIA) has announced the shortlist for Radio & Audio and Podcast, and Australia dominates with 14 entries shortlisted. M&C Saatchi Sydney leads the Aussie pack with five finalists for our Steggles Turkey campaign ‘Ugly, but good for you’.

LIA stands as a champion of the creative process, creatives themselves, and of course fantastic creative work. Created for creatives, they are proud to assemble the best talent every year to do so.

We are thrilled that the ambition for original thinking and cut through creativity of our long term partner Steggles was recognised in 5 categories: Campaign, Script Writing, Foods, Humor and Original Music.

The Steggles Turkey “Ugly, but good for you” campaign has already taken home a long list of awards for its ability to show how creativity in audio can capture attention and compel you to keep listening.

Thank you to LIA for the recognition of the work, we are looking forward to the results in November.

Bohemia Shortlisted for Business Impact at MFA Awards

Bohemia Shortlisted for Business Impact at MFA Awards

Against a competitive field with a record number of entries, Bohemia have been shortlisted for the Business Impact award at the MFA Awards for their outstanding work on Mackay Goodwin’s ‘Don’t give up.’ campaign.

The MFA Awards recognise and reward work that has delivered tangible results for clients in the short and long term. The Business Impact award is awarded for work which demonstrates significant commercial impact, and the contribution of media on achieving those business results.

Mackay Goodwin is a leader in restructure, turnaround and insolvency advice for struggling small-medium businesses. Bohemia’s empathetic communication strategy – recognising the new and incredibly stressful situation business owners faced in 2020 – empowered them to take a positive step forward by reaching out for expert guidance before it was too late. 

Thanks to the ‘Don’t give up.’ campaign, Mackay Goodwin was recognised in the ‘2021 Financial Times top high-growth companies in APAC and by the Australian Financial Review in the ‘2020 Fast 100’.

Most importantly, of the quality leads generated by the campaign, 100% of the businesses are still in business.

We are thrilled that this work has been recognised by the MFA and are looking forward to the final award results in February 2022.

It has been an exciting journey working with the Bohemia Team on the ‘Don’t Give up’ Campaign. Allowing us to position the brand at a time when there was so much uncertainty for businesses, as a brand that was there for businesses with support and solutions. We continue to see success from the campaign, building brand awareness and resulting in successful lead conversion and revenue growth.

Kate ConcannonChief Experience Officer, Mackay Goodwin

Mandie – B&T Best of the Best

Mandie van der Merwe named top Creative at B&T Best of the Best

B&T calls their Best of the Best Awards “the Australasian Open of advertising”, a show designed to celebrate the standout individuals within each discipline in our industry.

And it’s another big win for Mandie van der Merwe, Executive Creative Director at M&C Saatchi Sydney.

Her work on Tourism Australia, CommBank, Big W and BWS dramatises the depth, scale and innovativeness of her creative ambition. Among her many projects, Mandie has navigated TA’s shift from an audience of global travellers (creating Matesong) to encouraging Aussies to Holiday Here This Year. She led the development of CommBank’s new brand platform and brought it to life through their sponsorship of women’s cricket and in raising awareness of the threat of financial abuse.

In 2020, Mandie mentored two creative teams in the Young Glory competition. All four creatives (three women) made it into the Top 10 globally. Another team of young women went on to win the Australian Cannes Young Lions Competition under Mandie’s guidance.

Mandie is National Head of AWARD School, sits on SnapChat Creative Council and Award Committee and judged One Show Awards, New York Festivals and was the Jury Chair at this year’s AWARD Awards.

Mandie is a powerhouse. She’s tenacious, vivacious and diplomatic. She’s a superhero with unique special powers that enable her to convince people to do stuff.

Tony Hale, CEOThe Communications Council

Mandie’s thinking is innovative and inspiring. She genuinely cares about the work, the business and the people. Her track record for producing world class work is formidable.

Susan Coghill, CMOTourism Australia

Can creativity unite our broken nation?

Can creativity unite our broken nation?

Emily Taylor, Chief Strategy Officer at M&C Saatchi Group AUNZ talks to The Australian on how Creativity can help unite our broken Nation.

Today, we are divided. Borders keep us physically apart and ideological differences separate us further. This is why, more than ever, we need our government and leadership brands to mobilise creativity to bring us back together.

It’s time for the rousing, heartstring-tugging power of advertising. Rewatchable, shareable, memorable ideas that return us to nationhood, making the Not Very United States of Australia a thing of the past.

Once a proud and largely unified nation, we’ve never been less so; divided into states, regions and even LGAs. Into vaxxers, cautious majorities and anti-vaxxers. Us v them. It’s a performance marketer’s dream – identifiable segments ready for some targeted comms. But it’s also a bloody nightmare.

For the full article, visit The Australian

M&C Saatchi Sport and Entertainment appointed by Whoop

Person hold phone showing Whoop app

M&C Saatchi Sport and Entertainment appointed by Whoop

Person hold phone showing Whoop app

M&C Saatchi Sport and Entertainment has continued its recent momentum by adding WHOOP to its client portfolio, as the US tech and innovation brand officially launches into the Australian market.

WHOOP is a personalised 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback across sleep, recovery, and strain. The WHOOP membership includes free hardware and a platform designed to optimise behaviour.

WHOOP is on a mission to unlock human performance and currently works with M&C Saatchi Sport and Entertainment in the US, UK and German markets. Now, teaming up with its global colleagues, M&C Saatchi Sport and Entertainment is excited to harness the power of WHOOP and introduce the wearable to this market with a focus on PR, influencer marketing and strategic partnership consultation.

We’re excited to have extended our global partnership with M&C Sport and Entertainment into the Australian market. We know how much health, fitness and performance matters to Australians and we can’t wait to build a stronger WHOOP community Down Under.

Briain CurtinMarketing Director, WHOOP International

WHOOP is a natural fit for our team here in Sydney – a brand with a hyper-passionate following that understands its audience perfectly. It’s exciting to have the chance to unlock that potential here and we’re delighted to welcome them on board.

Krystyna FrassettoHead of Communications at M&C Saatchi Sport and Entertainment

Mandie – B&T Women in Media

Mandie van der Merwe wins at B&T Women in Media

Billed as “A celebration of the women who not only do fantastic work, but somehow manage to find the time to positively reset the zeitgeist along the way” B&T’s Women in Media Awards recognises and celebrates the very best females in our industry.

This year, M&C Saatchi ECD Mandie Van der Merwe was awarded the gong for Creative.

Mandie’s talent, commitment and professionalism, combined with her ability to give back and mentor and encourage women, is changing the face of advertising. 

Mandie has always been committed to training and mentorship of young talent in our industry, so it was no surprise when she was announced as the National Head of AWARD School. During her tenure, she has spearheaded the course with a strong focus on championing diversity of gender, race and culture amongst students, tutors, lecturers and judges – and ensured the courses thrived despite the pandemic.

The need for diversity in advertising, particularly in the creative departments, resonated with Mandie, who created more opportunities and flexible working conditions to make this happen. She has made a difference at M&C Saatchi by redressing the balance of only 17% women, hiring seven female creatives and promoting two women to creative leadership roles. 

In 2020, Mandie was speaker at Rare Sydney – a training programme for younger talent aimed at addressing the distinct lack of diversity in the creative industry. She sits on Snapchat Creative Council and the AWARD Committee, and has judged for the One Show Awards and New York Festivals, as well as being the jury chair at this year’s AWARD Awards. 

Mandie’s sphere of influence extends well beyond the M&C Saatchi Sydney and the M&C Saatchi global network. She has a determination and a vision to achieve changes in the wider industry and is focussed on championing young creative talent. In everything she does, it is poise, patience and perseverance.

Susan Coghill, CMOTourism Australia

It seems only yesterday that AWARD School was male dominated at every level. However, the 2020 version was 40/60 male/female with 70% of top students being female, an achievement we couldn’t have dreamt of a few years ago.

Tony Hale, CEOThe Communications Council

Just Water via M&C Saatchi Fabric

Just water
via Fabric

JUST Water asks Aussies to JUST Change,
via M&C Saatchi FABRIC

Every minute around the world, one million single-use plastic bottles are purchased. If this statistic isn’t confronting enough, you may find it alarming that this number will jump a further 20% by 2021*, creating an environmental crisis that some predict will be as serious as climate change.

The impact of single-use plastic is largely accepted and of course, condemned and Gen Zers are among the most concerned. Almost 9 out of 10 are worried for the environment, and a further 1 in 4 indicating that protecting the planet is what they believe businesses need to prioritise**. This is why Gen Z are at the core of JUST Water’s JUST Change integrated campaign, launching today via M&C Saatchi FABRIC.

JUST is 100% Australian spring water packaged in a plant-based carton, the creation of which produces 50% less carbon emissions compared to plastic bottles. Launched in Australia in 2019, JUST is stocked in businesses who share its mission to reduce plastic in this world, including IKEA, Shangri-La Hotel, Four Seasons Hotel and Novotel. Now, it’s calling on Gen Z to help drive meaningful change in Australia by nominating other businesses that should JUST Change and switch to plant-based packaged water – cafes, offices, hotels, universities and gyms, to name a few.

Everything we do stems from the belief that one carton may not save the world, but it's a
start.

Jaden SmithCo-Founder, JUST Water

Jaden Smith, who co-founded JUST with a passion for actioning small change to make a big difference which we know is a shared belief amongst fellow Gen Z’s. For this reason,

We are so excited to put the power of this campaign in their hands. Using TikTok,
we hope to empower this generation with knowledge and a sense of urgency for action.

Nicole SalehJUST Water Australia

At the centre of the campaign is Melbourne-based TikTok creator Jasminetxo, who boasts over 3 million followers on the networking platform. Jasmine, along with fellow creators, Sooklyn, Sebby Laz, Shay and Nate, Sam Fricker and Rory Eliza, went live on the platform this week, which earlier this year was reported as being used by more than 1.6 million Australians, the majority of whom are under 25 years of age.

I’m so excited to be a part of this important campaign. As an individual who associates as Gen Z, with an audience reflective of this generation, I want to use my platform to shed light on the small changes we can make to better the world we live in. Working with companies like JUST, who share a similar passion for environmental change, will hopefully start a much needed conversation amongst young Aussies.

JasmineJasminetxo, TikTok creator

Tapping into the sound function on TikTok, JUST have enlisted some of the platform’s most creative Gen Z users, sharing content encouraging their audience to nominate ‘mission aligned’ cafes, offices, hotels, restaurants, gyms and businesses they want to see make the switch.

We are thrilled to announce the partnership between M&C Saatchi FABRIC and JUST.

Our new campaign JUST Change is an excellent representation of what hyper-passion marketing is all about - it connects JUST Water to the hyper-relevant, important issue of plastic waste that youth audiences are incredibly concerned about. Moreover, partnering with Jasmine on TikTok and inviting fans to actively participate in the campaign and spread our message, reflects the new ways audiences experience and share stories - marketing ‘with’ them rather than ‘to’ them.

Krystyna FrassettoHead of Communications, M&C Saatchi FABRIC

The lifestyle division of M&C Saatchi Sport & Entertainment was launched earlier this year in response to the increased demand from brands looking to engage with consumers’ ‘hyper passions’ across fashion, food, beauty, health and wellbeing.

Studies

About JUST Goods, Inc.

JUST Goods, Inc. is a global consumer goods company dedicated to producing responsibly sourced, sustainably packaged products. The company’s first product, JUST Water, is 100% spring water ethically sourced from Upstate New York, packaged in a bottle made of 88% plant-based materials. A Certified B-Corp, the company’s mission is to empower people to make the world cleaner, healthier and more just by producing sustainable everyday goods. JUST Water is now being produced in three countries – the US, the United Kingdom, and Australia. JUST products can be found in a growing number of grocery retail locations, hotels, schools, cultural locations, entertainment and hospitality venues worldwide. For more information please visit www.justwater.com @justxaustralia

CREDITS

M&C Saatchi Fabric
Krystyna Frassetto – Head of Communications
Jon Kelly – Creative Director
Saynaree Oudomvilay – Account Director
Camilla Littlejohns – Account Director
Billie Gurr – Account Manager
Maddy Lawler – Senior Account Executive
Megan Leckey – Designer

JUST Australia
Nicole Saleh
Danielle Saleh
James Rodger
Kshitij Talwar

JUST USA
Kara Rubin
Bonnie Boyes
Frank Fundaro

JUST Water asks Aussies to JUST Change, via M&C Saatchi FABRIC

World Vision Appoints M&C Saatchi

World Vision Partnership

M&C Saatchi will embark on its first campaign for the organisation in the early months of 2021.

World Vision Australia has appointed M&C Saatchi as its new creative agency to partner with its in-house team to help the organisation in its mission to transform the lives of the world’s most vulnerable children.

With its expertise in creative story-telling and global brand-building, M&C Saatchi
will play a key role in helping share World Vision’s story of impact to Australians.

We’re excited by M&C Saatchi’s collaborative way of working, its big ideas across
all parts of the marketing mix as well as the team’s understanding of our brand and
cause.

While 2020 has been an incredibly challenging year, World Vision has been so
encouraged by the heart and generosity of the Australian community and its
response to innovations such as our new program Chosen which flips the 70-year-
old child sponsorship model, empowering children to choose their own sponsor.

We can’t wait to see what our extraordinary in-house team, in partnership with M&C
Saatchi, will deliver in 2021 to bring World Vision Australia’s inspiration and purpose
to every household across the country.

Maryanne TsiatsiasWorld Vision Australia’s Chief Marketing Officer

Michael McEwan, Managing Director of M&C Saatchi, said World Vision Australia had long been an organisation they had admired for its impact around the world.

World Vision Australia tackles the hardest of circumstances head on. Many of the
issues people find uncomfortable to talk about. This is a privileged opportunity to
work with a brand that makes such a difference to people’s lives, so we are grateful
to be joining Maryanne and her team to help amplify the story they share with
Australians.

Michael McEwanManaging Director of M&C Saatchi

World Vision Australia appoints M&C Saatchi as its new creative partner

Announcing Open House

Announcing Open House

M&C Saatchi Australia announces Open House to encourage access into the industry.

This week, M&C Saatchi announces Open House, an initiative that consists of a series of free webinars commencing in January 2021. As well as the content series, participants will have the opportunity to secure a paid internship, aimed at career movers, fresh starters, students – everyone.

Following the success of our M&C Saatchi Growth Sessions earlier in the year, Open House is designed to reach individuals who may have never considered a career in advertising or communications, acknowledging that the industry isn’t doing enough to raise awareness and consideration amongst up-and-coming professionals – the leaders of the future. M&C Saatchi is committed to encouraging participation from these groups, while making it clear that advertising is a promising career option for them, with the primary goal of the initiative to remove barriers for people who want to break into the advertising or communications industry, but have not had the support or access to do so.

We are setting out to create a programme which is accessible to absolutely anyone and I hope that many people, from a range of backgrounds, are inspired to get involved. It’s critical that we foster initiatives like this, particularly in our post-lockdown world where many are looking for work, some not in their usual field of expertise.

Nathalie BradyGeneral Manager, M&C Saatchi AUNZ

Open House Australia will offer a series of nine specially created, weekly virtual seminars, each hosted by a different M&C Saatchi expert, including Justin Graham, Group CEO AUNZ and Emily Taylor, Chief Strategy Officer, who will share their knowledge on topics such as ‘How to interpret and write a creative brief’, ‘How to craft amazing ideas that transform brands’, ‘How to bring ideas to life across multiple channels’, ‘How to engage meaningfully with customers using data’ and ‘How to master the art of the pitch’.

The programme begins on 27 January and offers an opportunity to be shortlisted for a future internship with the M&C Saatchi, an in-depth understanding of the industry and a certificate of participation that they can take with them into future applications or career choices.

There are two ways to attend – registering for the webinars and coming along and learning, or, applying directly to the Open House internship. 50 interns will be selected and given the opportunity to complete our online accreditation. Upon completion, interns will receive an M&C Saatchi accreditation certificate, with top performers selected for a three month paid internship onsite internship within the M&C Saatchi Group.

M&C Saatchi Australia announces Open House to encourage access into the industry.