Bohemia Shortlisted for Business Impact at MFA Awards

Against a competitive field with a record number of entries, Bohemia have been shortlisted for the Business Impact award at the MFA Awards for their outstanding work on Mackay Goodwin’s ‘Don’t give up.’ campaign.

The MFA Awards recognise and reward work that has delivered tangible results for clients in the short and long term. The Business Impact award is awarded for work which demonstrates significant commercial impact, and the contribution of media on achieving those business results.

Mackay Goodwin is a leader in restructure, turnaround and insolvency advice for struggling small-medium businesses. Bohemia’s empathetic communication strategy – recognising the new and incredibly stressful situation business owners faced in 2020 – empowered them to take a positive step forward by reaching out for expert guidance before it was too late. 

Thanks to the ‘Don’t give up.’ campaign, Mackay Goodwin was recognised in the ‘2021 Financial Times top high-growth companies in APAC and by the Australian Financial Review in the ‘2020 Fast 100’.

Most importantly, of the quality leads generated by the campaign, 100% of the businesses are still in business.

We are thrilled that this work has been recognised by the MFA and are looking forward to the final award results in February 2022.

It has been an exciting journey working with the Bohemia Team on the ‘Don’t Give up’ Campaign. Allowing us to position the brand at a time when there was so much uncertainty for businesses, as a brand that was there for businesses with support and solutions. We continue to see success from the campaign, building brand awareness and resulting in successful lead conversion and revenue growth.

Kate ConcannonChief Experience Officer, Mackay Goodwin