Buoy bites Sharks, ADMA, Spikes & IAB
The project, that also involved Google to create breakthrough shark detection technology to demonstrate the power of the Optus network, made a big splash with the Kinsale judges, winning Golds for each of the two categories it entered.
It was the solitary Gold winner in International Digital Craft, a category where Beats by Dre managed only a Bronze.
Its Ambient Gold put it in good company, such as AMVBBDO’s ‘Unbelievable Bus Shelter’ for Pepsi.
The news comes hot on the heels of Clever Buoy winning the inaugural Spikes Asia Innovation Grand Prix and two Digital Bronzes at Spikes Asia.
It has also been named a finalist for five ADMA Australian Creativity and Effectiveness Awards, amid a haul of 19 pieces of M&C Saatchi work to make the shortlists.
Finally, as the winner of the IAB Creative Showcase 8.6, Clever Buoy is also in the running for the global IAB Mixx Awards to be presented in New York on 30 September.