Clever Buoy wins special IAB MIXX Gold
Our Optus Clever Buoy has won another globally prestigious award with inaugural Special Innovation ‘Can’t Be Contained’ Gold at the IAB Mixx Awards in New York.
Essentially a People’s Choice award, Clever Buoy was awarded the gong by the audience of top-tier creatives, marketers, publishers and technologists in attendance.
They text-voted their favourite following a five-minute pitch by each of the three finalists in the category in a first for the 10-year-old awards.
M&C Saatchi was one of only two Australian Gold Award winners at the Interactive Advertising Bureau’s global night of nights.
Befitting the special nature of the award, we were presented an IAB logo
3D printed on site, as well as the classic IAB MIXX Awards statue.
The win caps off a remarkable week of awards won for the project that created breakthrough shark detection technology to demonstrate the power of the Optus network.
On Friday night Clever Buoy won the inaugural Spikes Asia Innovation Grand Prix in addition to two Bronze Digital Spikes.
And just today it was selected as Best Ads Interactive Ad of the Week by Guest Judge Bram Holzapfel, DDB + Tribal Worldwide Amsterdam CD.