‘Every 6 seconds’ wins 3 at W3

M&C Saatchi has won five W3 Awards including a Gold and two Silvers for a clever Vine campaign for anti-smoking Charity QUIT.

‘Every Six Seconds’ used Vine’s 6-second looping format to perfectly demonstrate the shocking World Health Organisation fact that every six seconds someone in the world dies of a smoking-related illness.

The W3 judges loved the ‘medium is the message’ execution, awarding it a Gold for Social Content and two Silvers – for Viral and Social Media.

Meanwhile our Optus Clever Buoy Awards juggernaut continued apace at W3 with two Silvers:

Innovative/Experiential and Microsite.

The metal continues a remarkable awards run for the project that created breakthrough shark detection technology to demonstrate the power of the Optus network that includes IAB MIXX Gold and Spikes Asia Special Award for Innovation.

The W3 Awards honour global creative excellence on the Web and is judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of the world’s top adlanders.