Mandie van der Merwe named top Creative at B&T Best of the Best

B&T calls their Best of the Best Awards “the Australasian Open of advertising”, a show designed to celebrate the standout individuals within each discipline in our industry.

And it’s another big win for Mandie van der Merwe, Executive Creative Director at M&C Saatchi Sydney.

Her work on Tourism Australia, CommBank, Big W and BWS dramatises the depth, scale and innovativeness of her creative ambition. Among her many projects, Mandie has navigated TA’s shift from an audience of global travellers (creating Matesong) to encouraging Aussies to Holiday Here This Year. She led the development of CommBank’s new brand platform and brought it to life through their sponsorship of women’s cricket and in raising awareness of the threat of financial abuse.

In 2020, Mandie mentored two creative teams in the Young Glory competition. All four creatives (three women) made it into the Top 10 globally. Another team of young women went on to win the Australian Cannes Young Lions Competition under Mandie’s guidance.

Mandie is National Head of AWARD School, sits on SnapChat Creative Council and Award Committee and judged One Show Awards, New York Festivals and was the Jury Chair at this year’s AWARD Awards.

Mandie is a powerhouse. She’s tenacious, vivacious and diplomatic. She’s a superhero with unique special powers that enable her to convince people to do stuff.

Tony Hale, CEOThe Communications Council

Mandie’s thinking is innovative and inspiring. She genuinely cares about the work, the business and the people. Her track record for producing world class work is formidable.

Susan Coghill, CMOTourism Australia