Game of Balls dominates LIA & ADMA Awards.
M&C Saatchi and Bang PR’s world-first PSA in a porno Game of Balls continues to prick the consciousness of award juries globally and in Australia with a combined 10-gong haul at the London International Awards and ADMA’s AC&Es in the past week.
The audacious play to raise awareness about testicular cancer for charity the Blue Ball Foundation, won five of the prestigious LIA awards, including Gold in Branded Entertainment – Scripted Short Film, Silver for Innovative Use of Online Film and three Bronzes, one for Integration and two for TV/Cinema/Online Film – Branded Content and Public Service/Social Welfare.
The plunder, announced in the outer London suburb of Las Vegas, came just over a week after GOB cleaned up at the Australian Association for Data Driven Marketing and Advertising’s night of nights – the AC&E Awards, winning five of the top gongs.
It won for Media, Branded Content, Not for Profit, Digital / Social Ads and the coveted Pinnacle Award for Courageous Client Work.
M&C Saatchi won a sixth AC&E award for CommBank’s ‘Where’s My Wallet’ in the Customer Acquisition category, making the agency Australia’s most successful at ADMA for 2015.
To quote Game of Balls’ co-creator and copywriter Josh Bryer “We won them over on masturdata”.