M&C Saatchi launches NRMADE Better in major reposition

M&C Saatchi has launched a new, big brand platform for NRMA Insurance ‘Insurance, NRMADE Better’

The new positioning demonstrates how Australia’s leading insurer is aiming to make insurance better.

The integrated campaign went to air with a 60 second TVC supported by radio, outdoor, cinema, social and digital display.

The new positioning is based on the insight that In today’s increasingly competitive marketplace, consumers all want better, whether it be bigger, brighter, bolder, faster or safer.

NRMADE Better has similar breadth and scope to other M&C Saatchi-created Big Brand platforms such as CommBank ‘Can’ and Optus ‘Yes’.

NRMA Insurance Head of Marketing Jane Merrick said, “Better is our new benchmark, we believe the campaign will show how we offer more than insurance.

“it’s peace of mind.”

M&C Saatchi Regional Creative Director Tom McFarlane said, “the new campaign is much more than just a new line. It’s a new attitude and a promise made by NRMA Insurance to its customers. Like all good platforms it’s built to stand the test of time.”

Click here to check out the 60-second TVC and for more info about NRMADE Better.