Seven of those were won by Game of Balls (GOB), the audacious public health message in an adult movie for The Blue Balls Foundation that continued its hot run with two Gold, two Silver and three Bronze Spikes across six categories.

The highly interactive One Who Will End Cancer for ACRF took home Gold, Silver and Bronze across two categories, design and healthcare.

It’s been a big week on the international awards stage for both campaigns with The One winning Gold and GOB Silver at the globally prestigious Clio Healthcare Awards only two days earlier.

M&C Saatchi had no less that 20 shortlists at the awards, GOB leading the way with nine finalists across five categories, CommBank’s Where’s My Wallet had six (across four) ACRF’s The One had four (across three) while Lexus Smart Billboard had one.

M&C Saatchi said Chief Creative Officer Andy Dilallo said: “This is another exceptional result for M&C Saatchi and is testament to the creative people we have working with us and our on-going commitment to producing influential work.”

M&C Saatchi SPIKES winners and shortlists

GAME OF BALLS – 2 GOLD/2 SILVER/3 BRONZE/ 9 Shortlists

Healthcare

Education, Awareness, Fundraising & Advocacy (Medium: Digital)

BRONZE

Branded Content & Entertainment

Brand or Product Integration into an Existing Program of Platform

GOLD

 

Use of Social Platform(s) in a Promotional Campaign – Shortlist

Direct

Charities, Public Health, Safety & Awareness Messages – SILVER

Use of Digital Marketing – BRONZE

Media

Use of Branded Content & Sponsorship – SILVER

Use of Social Platforms – Shortlist

Charities, Public Health, Safety & Awareness Messages – GOLD

ACRF THE ONE WHO WILL END CANCER –  GOLD/SILVER/BRONZE/4 Shortlists

Design

Digital design – BRONZE

Digital

Interactive Video – Shortlist

Healthcare

Education, Awareness, Fundraising & Advocacy -:

GOLD/SILVER

Digital

Integrated Digital Campaign – Shortlist

GRAND PRIX FOR GOOD

Shortlist

COMMBANK WHERE’S MY WALLET – 6 Shortlists

Branded Content & Entertainment

Original Game/Gaming – Shortlist

Digital

Microsites – Shortlist

Mobile

Mobile Websites – Shortlist

Mobile Products – Shortlist

Promo & Activation

Use of Competitions & Promotional Games  – Shortlist

Financial services, commercial public services, business products & services – Shortlist

LEXUS SMART OOH – 1 Shortlists

Outdoor

Digital Screens – Shortlist