
M&C Saatchi’s award run Spikes by 10.
M&C Saatchi Australia’s brilliant awards run has continued at A-Pac’s premier show Spikes Asia, winning 10 Spikes across seven categories.
Seven of those were won by Game of Balls (GOB), the audacious public health message in an adult movie for The Blue Balls Foundation that continued its hot run with two Gold, two Silver and three Bronze Spikes across six categories.
The highly interactive One Who Will End Cancer for ACRF took home Gold, Silver and Bronze across two categories, design and healthcare.
It’s been a big week on the international awards stage for both campaigns with The One winning Gold and GOB Silver at the globally prestigious Clio Healthcare Awards only two days earlier.
M&C Saatchi had no less that 20 shortlists at the awards, GOB leading the way with nine finalists across five categories, CommBank’s Where’s My Wallet had six (across four) ACRF’s The One had four (across three) while Lexus Smart Billboard had one.
M&C Saatchi said Chief Creative Officer Andy Dilallo said: “This is another exceptional result for M&C Saatchi and is testament to the creative people we have working with us and our on-going commitment to producing influential work.”
M&C Saatchi SPIKES winners and shortlists
GAME OF BALLS – 2 GOLD/2 SILVER/3 BRONZE/ 9 Shortlists
Healthcare
Education, Awareness, Fundraising & Advocacy (Medium: Digital)
BRONZE
Branded Content & Entertainment
Brand or Product Integration into an Existing Program of Platform
GOLD
Use of Social Platform(s) in a Promotional Campaign – Shortlist
Direct
Charities, Public Health, Safety & Awareness Messages – SILVER
Use of Digital Marketing – BRONZE
Media
Use of Branded Content & Sponsorship – SILVER
Use of Social Platforms – Shortlist
Charities, Public Health, Safety & Awareness Messages – GOLD
ACRF THE ONE WHO WILL END CANCER – GOLD/SILVER/BRONZE/4 Shortlists
Design
Digital design – BRONZE
Digital
Interactive Video – Shortlist
Healthcare
Education, Awareness, Fundraising & Advocacy -:
GOLD/SILVER
Digital
Integrated Digital Campaign – Shortlist
GRAND PRIX FOR GOOD
Shortlist
COMMBANK WHERE’S MY WALLET – 6 Shortlists
Branded Content & Entertainment
Original Game/Gaming – Shortlist
Digital
Microsites – Shortlist
Mobile
Mobile Websites – Shortlist
Mobile Products – Shortlist
Promo & Activation
Use of Competitions & Promotional Games – Shortlist
Financial services, commercial public services, business products & services – Shortlist
LEXUS SMART OOH – 1 Shortlists
Outdoor
Digital Screens – Shortlist