M&C Saatchi wins Agency of the Year

M&C Saatchi is the best advertising business in Australia after being crowned Agency of the Year amid a four-gong haul at the gala B&T Awards in Sydney on Friday night.

M&C Saatchi is the best advertising business in Australia after being crowned Agency of the Year amid a four-gong haul at the B&T Awards at a gala event in Sydney on Friday night. M&C Saatchi won the Grand Prix award amid a clean sweep of the agency of the year titles:

  • National Advertising Agency of the Year (beating finalists: CHE Proximity, Clemenger BBDO, Cummins & Partners, Leo Burnett and the Monkeys)
  • NSW Advertising AOTY (beating Leo Burnett, The Hallway, The Monkeys and The Works)
  • Employer of the Year (over 100 employees, beating: Clemenger  BBDO Melbourne, Leo Burnett Sydney, OMD Australia and UM Sydney), and;

The continued evolution of its CommBank Can brand platform was also a finalist of Ad Campaign of the Year.

Once all the category gongs had been handed out it was time to announce the big one – Agency of the Year, given to the crème de la crème from all the individual winners of the creative and media titles.

There was an eruption of whooping and hollering from M&C Saatchi’s big contingent when the agency’s name was read out as the best in the land.

It’s little wonder the judges were impressed, it’s certainly been a vintage year for M&C Saatchi.

The Group has expanded to over 400 staff on the back of a raft of new business wins and most crucially no client losses.

The wins included the largest account on offer this year – Australia’s biggest insurer IAG and its brands NRMA, SGIO and SGIC. M&C Saatchi also broke Saatchis’ 25-year hold on Lexus to add the luxury car marque to its client roster, in addition to Cricket Australia, Douwe Egberts beverages globally, Wotif.com, Liquor Marketing Group, carsales.com and quicksales.com amid many other wins, all from competitive pitches.

The remarkable run has just been recognised by Campaign Asia Pacific who awarded M&C Saatchi the Australia/New Zealand New Business Development Team of the Year, three weeks before they announced the remainder of their Agency of the Year Awards.

The agency has produced some ground-breaking work, including Optus Clever Buoy which is winning innovation awards all over the world.

It also took its largest clients to new heights this year via big brand platforms Optus Yes, NRMADE Better and CommBank Can.

M&C Saatchi made major moves to stay ahead of the curve with the installation of new processes, people and spaces  to bring innovation to the core of its offer.

It also launched a social content unit and brought LIDA, the UK’s CRM business of the Year, to Australia.

Most importantly, M&C Saatchi has recruited the best talent in the industry throughout the year, including: CSO Justin Graham from Droga5, Group Innovation Director Ben Cooper from The Monkeys, Group Operations Director Amir Mireskandari from Leo Burnett, Managing Partner on Commbank Mim Haysom from Whybins, Group Strategy Directors Kate Smither from Ogilvy and Ross Berthinussen from BBH London, Paul Taylor from ST&P as Melbourne ECD, Chiquita King from Leo Burnett as Group Head on Optus, Paul Coles from Y&R as Group Head on NRMA and Victoria Curro from Lavender as Strategy Partner on LIDA.

The B&T success brings to 24 the number of Agency of the Year Awards M&C Saatchi has won in its 18 years.

Congratulations to CEO Jaimes Leggett and all staff, that’s a brilliant effort.