Woolworths feed Australian footy hunger via M&C Saatchi

M&C Saatchi launches new integrated campaign for Woolworths to celebrate its third year supporting AFL via ‘Feeding your hunger for Footy’

To celebrate its third year of supporting AFL, Woolworths is launching a new integrated sponsorship campaign, ‘Feeding your hunger for Footy’. The spot was aired during the first round of the 2017 season and will also be seen this weekend across the women’s grand final.

Woolworths is the Official Supermarket and Fresh Food Partner of the AFL. ‘Feeding your Hunger for Footy’ puts fans at the centre of the campaign, connecting them through celebrating the rituals of Friday night footy and the unique language and humour of the game.

Commentary throughout the campaign is courtesy of veteran AFL broadcaster Denis Cometti. Eagle eyed fans will spot Women’s AFL players Katie Brennan, Darcy Vescio and Nicola Stevens enjoying a girls’ night in for the game in the TVC, as well as Jake Sidebottom, Tom Hawkins and Josh Kennedy across the sponsorship campaign.

Woolworths Director of Marketing Andrew Hicks said; “We know that watching the footy on a Friday night with friends and family at home is a favourite pastime for many of our customers.

Through this campaign we aim to share their passion for the game, and celebrate how Australians come together over food to cheer their favourite team on.”

M&C Saatchi Creative Partner Tom McFarlane said: “AFL fans have been starved of footy action. Timed to coincide with the men’s opening rounds and the inaugural Women’s grand final, Woolworths are going to make sure they don’t go hungry for a minute longer with this fun campaign.”

The campaign will run across the Channel 7 broadcast partnership, 30” TVCs, OOH, radio, digital, in-store POS, digital discovery and social, as well as at the games throughout the season at the Woolworths Playgrounds across various grounds in Melbourne.