Background
Following a hugely successful Optus rebrand, we continued to evolve the brand platform – engaging new and existing customers, building on Optus’ brand positioning and its promise to Australia of ‘Yes!’.
The campaign idea, ‘Live More Yes!’ was designed to capture the spirit and the imagination of a millennial audience and be a call-to-arms, reigniting the Optus brand and creating a new and positive force that gets Australians to reappraise their current telco.