The Art of Noise

The Art of Noise

Background

Noise International is one of many Sydney sound studios. The challenge was to help make them top-of-mind for agency creatives.

The Big Idea

Life in advertising has plenty of ups and downs. Using this insight, the idea proved how well Noise understands creatives’ audio needs. Not just for ads, but on a deeper level: in their work lives. A soundboard was built, with nine categories of three sound effects, grouped by typical facets of creative life: everything from cracking a Cannes-worthy idea, to sending a bitching email to all staff. Oops.

Work By