Save This Rhino

Rhinos have inhabited this planet for over 34 million years. 

At their peak, there were hundreds of thousands of these amazing animals. 

In 2018, there were less than 25,000. 

And if governments continue to lift the ban on rhino horn, they could be extinct in just a few years. 

But there are faint glimmers of hope. And that’s why Cisco approached us to let people know that technology could be the future of conservation. 

Their connected conservation efforts have created cutting edge technological solutions to combat poaching. 

Traditionally, we’ve tracked the Rhinos themselves. 

But Cisco designed platforms that track people and vehicles, completely ring-fencing national parks with CCTV cameras, imaging sensors and acoustic fibres. 

In the first year alone, poaching was reduced by 96% in their pilot reserve.

An incredible feat. But outside organisations such as the WWF, nobody knew about it. 

So our award-winning team at This. Film Studios pitched a two-part documentary series that shows the heartbreaking effects of illegal poaching and the passionate individuals determined to wipe it out. 

Alongside former cricketers Kevin Pietersen and Graeme Smith (both committed to wildlife conservation after their cricket careers ended) and outback wrangler Matt Wright, we created ‘Save This Rhino’.

With cameras supplied by Canon Australia and with the full support of Cisco Systems Inc, Dimension Data and Land Rover South Africa, we showed how human storytelling and brands can seamlessly intersect. 

The documentaries premiered in Sydney, Melbourne, London and LA. They were aired on National Geographic.

Cisco achieved a greater reach than ever before

Media coverage in Australia exceeded 10,800,971 total reach

In the UK, 47 media items reached 37,900,000 reach

In fact, the project was so successful, ‘Save This Rhino 2’ is in production, as is ‘Save This Shark’, a series about the technological innovations designed to protect sharks from the illegal shark fin trade. 

We couldn’t be prouder to highlight the astonishing and previously unseen work designed to protect this magnificent animal – and soon, other endangered animals worldwide.

And maybe, just maybe, the dwindling Rhino population now has a little hope.