Steggles is an Australian, family owned company that has been upholding quality family and community values, and bringing families together since 1919.
With the ever changing modern world Steggles needed a brand refresh that would put them at the heart of the movement to put family mealtimes back on the table.
It’s a fact that family mealtimes not only improve family relationships but also can have a positive effect on all areas of a child’s development. It’s all about the real family connections that are made at the table.
But distractions that come from technology, changing working patterns, and new family dynamics are getting in the way of family meal times. Families are losing out on this important time together.
We wanted to put Steggles at the heart of the movement to put family mealtimes back on the table.
With one simple word we took the much loved Steggles brand platform we have built over the last 5 years and reached out to families all over Australia. This one word was ‘time’.
We took the brand conversation from the farm to the family.